The global business environment is constantly evolving based on the forces in the general and task environment. In order to sustain the company and maintain a competitive foothold, organization leader


The global business environment is constantly evolving based on the forces in the general and task environment. In order to sustain the company and maintain a competitive foothold, organization leaders must consistently analyze the global environment and adjust their strategy as needed. Managers play an important role in implementing strategies to achieve a company’s mission and goals. 

Research one of these US publicly traded company’s stockholder reports. 

1: Sierra Oncology

2: Mind Medicine

3: Smile Direct Club

These reports can usually be found on a company’s website. Use the report to answer the following questions in short essay format:

  • What is (are) the main industry(ies) in which the company competes?
  • What business-level strategy does the company seem to be pursuing in this industry? Why?
  • What corporate-level strategies is the company pursuing? Why?
  • Have there been any major changes in its strategy recently? Why?

Share how your understanding of the above questions can apply to a SWOT analysis. (For example, if you recognize that a major change in strategy revolves around expanding into foreign markets, that relates to the opportunities component of a SWOT analysis.)

 
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