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Marketing Plan

Marketing Plan

Complete a brief, 2,500 word marketing plan for either a business you wish to start, or an existing business of your choosing. Note: Please use NBA (National Basketball Association) for existing business.

Apply the concepts of the marketing mix to the formulation/evaluation of marketing strategies relative to particular target markets, environments (economic, technological and competitive), and desired positions in market places (both local and global). Areas to be addressed include an integrated communication strategy, branding, packaging, pricing, product/service design, methods of delivery and product life cycle.

Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric attached.

Executive Summary

Situation Analysis

Company analysis

Customer market analysis

Competitive market analysis

External market environment

SWOT analysis

Marketing strategy

Target Market

Product

Place

Promotion

Price

Implementation and control

Review the marketing plan template, see attached. (This template is for a much more extensive plan than the one you will write) to assist you with preparing the plan. Note: Under no circumstances should you use any wording/formatting of this template as part of your plan.

Format:

Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.

Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.

 

Marketing Plan

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Marketing Plan assignment

Marketing Plan assignment

 

For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for your real-world healthcare organization. The Marketing Plan must contain the following sections:

Executive Summary

  • Provide a brief summary of the marketing plan.

Introduction

  • State the objectives of the strategic plan.
  • Explain how your marketing plan will achieve specific objectives and support the organization’s business plan and strategic plan.

Market Analysis

  • Describe the organization’s products and services
  • Explain how these products and services meet the needs of the organization’s determined customer base.
  • Include relevant aspects from the SWOT analysis you conducted in the second assignment.
  • State the competitive advantage your plan provides.

Environmental Analyses

  • Internal: Include an analysis of the role of leadership and employees, the communication processes, and the culture of the workplace.
  • External: Include an analysis of socioeconomic, legal, ethical, political, and technological factors that could affect the organization.
  • Describe how data, based on the quadrants presented in the Boston Consulting Group Matrix, would apply to your marketing plan.

Marketing Mix

  • Describe the marketing opportunities and marketing goals for your chosen HCO.
  • Explain the marketing strategies that are employed in your plan.
  • Apply market segmentation to your plan based on the target markets you have identified.
  • Explain how database marketing was used or why it was not included in your marketing plan.

Plan Evaluation

  • Discuss methods of performance evaluation and monitoring that will be used to evaluate the success of your chosen healthcare organization’s marketing plan.
  • Explain why reports for a particular timeframe (weekly, monthly, quarterly) would be important and how you would use feedback in these reports to control the future of your marketing.

Conclusion

  • Provide a conclusion that summarizes your marketing plan. Include persuasive statements that explain how your marketing plan supports the goals of your chosen healthcare organization’s strategic plan.

* Must utilize at least 10 scholarly sources in APA style.

 

Marketing Plan assignment

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Marketing Plan assignment

Marketing Plan assignment

Must be nine to 11 double-spaced pages in length (not including title and references pages or slides) and formatted according to APA Style

Read

  • Chapter 9 of the course text, Principles of Marketing
  • Chapter 10      of the course text, Principles of Marketing
  • It is recommended you review the course text and other resources read or watched throughout this course.

Throughout this course, you have explored all of the elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.

Instructions

Part 1 – General Information and Situational Analysis

Section 1 – Company Background

  • Describe your selected company or brand.
  • Tell a      brief history of the company.
  • Summarize the core products and services the company offers.
  • Identify direct current competitors.
    • Explain why they direct competitors.

Section 2 – SWOT Analysis (Links to an external site.)

  • Complete a      SWOT analysis.
  • Propose the product or service line you want to develop a marketing plan for.
  • Justify your proposal with a SWOT-based argument for why it warrants marketing investment.

Section 3 – Macro- and Microenvironment

  • Analyze at least two elements from each quadrant of Table 8.1 in the course text as the micro-and macro environment factors that affect the company’s overall marketing strategy.

Part 2 – The Marketing Plan

Section 1 – Segmentation, Targeting, and Positioning (STP)

  • Describe your segmentation approach for your proposed product/service.
    • Be sure to discuss these elements of the segmentation approach: demographic, geographic, behavioral, and psychographic segmentation approaches.
    • Provide a rationale for this approach.
  • Describe the target audiences or markets.
  • Create a      positioning statement.

Section 2 – The Marketing Mix

  • Formulate the 4Ps for your proposed product/service:
    • Product
      • Describe your core product, extended product, and product concept.
      • Explain how you plan to achieve competitive differentiation through creating customer value in four areas: Branding, Packaging, Support & Quality
      • Price
      • Place
      • Promotion with a special focus on digital media and integrated marketing communications (IMC)

Section 3 – Global and Ethical Considerations, and Conclusion

  • Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.
  • Discuss at      least one policy/philosophy or idea regarding the company’s
    • corporate       social responsibility (CSR),
    • green       marketing practices, and
    • ethics and ethical marketing.
  • Conclude with a summary of your plan and why it deserves to be funded.

Helpful Tips

  • Use your      Week 2 assignment and make sure you incorporated your instructor’s feedback and have improved your previously submitted work for Part 1 and      Part 2, Section 2 (Product).
    • Understanding the background of the company will help you complete the SWOT analysis.
    • Propose a new idea to market the product or service line. Avoid writing about or proposing the current marketing strategy.
    • This is your idea, so use the SWOT analysis to defend it.
  • Use the information you researched and analyzed in the Week 4 video presentation to complete Part 1, Section 3.
    • Analyze some micro-and macro environment factors that affect the company’s overall marketing strategy.
    • You       need to provide enough details to the information you included in your       slides to fit well with the rest of the paper.
    • Make       sure you incorporated your instructor’s feedback and have improved your       previously submitted work for this part.
  • Use the      information you researched and analyzed in the Week 4 discussion forum, Finding      and Targeting Your People, to complete Part 2, Section 1.
    • You       need to beef up the information you discussed in that discussion forum to       align it with your overall marketing plan.
    • Review       and refer to Section 7.3 of the course text, Principles of       Marketing.
  • Spend      considerable time completing Part 2, the Marketing Plan; this is the      essence of your plan.
    • Someone       should be able to understand your plan, just by reading this section       only.
  • At the end      of your marketing plan, add an APA-formatted appendix.
  • Save your      marketing plan as a Word document.

Marketing Plan assignment

 

Marketing Plan assignment

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Marketing Plan assignment

Marketing Plan assignment

Let’s used apple company

Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offer you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.

Company Profile

  • Company Name:
  • Industry:
  • Major products and/or services (names, types):
  • Products and/or services your marketing plan will focus on:
  • Target customers:
  • Distribution channel(s):
  • Headquarters (city, state, country):
  • Year founded:
  • Number of employees:
  • Annual revenue (estimated)
  • Key competitors:
  • Link to Web site:
  • Link to Yahoo! Finance information page (for public companies):

Market Segmentation and Targeting

  • What problem does your product or service solve?
  • Describe the total market for your solution: Who are potential customers?
  • What are the key segments within this market?
  • Identify and briefly describe 1–3 segments that this company serves.
  • Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?

Situation and Company Analysis

Economic Environment

Discuss factors that affect your consumers’ purchasing power and spending patterns. What is the economic environment that you are operating in? Is it growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or decreasing? What is consumer confidence like?

Technical Environment

The technological environment changes rapidly. You need to make sure that you are aware of trends in your industry and other industries could affect your business. New technologies create new markets and can influence you, consumers and competitors. Industry environment What are the trends in your industry? Are there new entrants in the market? Has a substitute product been introduced? Are there changes in industry practices or new benchmarks to use?

Competitive Environment

How many competitors do you have? Who are the key competitors? What are the key selling points or competitive advantages of each one? What is your advantage over competitors? Is the market large enough to support you and competitors?

Political Environment

Consider the political environment for the areas that your business will trade and operate in. Is there a stable political system? Are there any licenses and regulations that you should be aware of? Do you need to win support to be able to operate?

SWOT Analysis

Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below.

StrengthsWeaknesses

  • Does the organization have a strong brand presence?
  • What resources are available for marketing activities?
  • Does the company have unique products or services that satisfy the needs of its target market?
  • What makes the company’s products or services unique?
  • What value is brought to customers?
  • Does the organization have a weak brand presence?
  • Are resources insufficient for marketing activities?
  • Does the company lack distinctive products or services?
  • Do current products or services fail to satisfy the needs of customers?
  • Do current products or services fail to bring value to customers?

OpportunitiesThreats

  • What is the unique opportunity that the company is trying to take advantage of?
  • Does the target market have any unfulfilled needs that the company can satisfy?
  • Are there emerging target markets with needs that the company can satisfy?
  • Are there ways the company and its competitors can benefit from working together?
  • Are there opportunities for collaborating with customers to build a brand presence?
  • Describe and analyze if market demand is increasing?
  • Are there changes in the government regulations that will affect the company?
  • Describe any emerging global issues that will affect the company?
  • What are the tactics that competitors use to pursue customers?
  • What are the strengths of the company’s biggest and or emerging competitors?
  • In what ways are the competitors’ products or services superior to the company’s offerings?
  • How are competitors likely to respond to any changes in the way the company markets?
  • Is the company behind in adopting new technologies for marketing?
  • Describe any ways in which international competitors are taking away market share?
  • What do customers dislike about the company?
  • Describe and analyze if market demand is decreasing?

Mission, Objectives, and Goals

State the mission or business purpose: what the organization wants to achieve, in market-oriented terms. (Example: Disney’s mission could be, “We create happiness by providing the finest in entertainment for people of all ages.)

List 1–3 objectives that move the organization a step closer to achieving the mission. (Example: A Disney objective could be, “To be the most popular theme park for international visitors.”)

Convert objectives into specific marketing goals that are easy to measure and evaluate. (Example: Our goal is to increase the market share of international theme park visitors by 10% in the next two years.”)

Marketing Plan assignment

 

 

Marketing Plan assignment

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Marketing Plan discussion

Marketing Plan discussion

Develop a 7-page marketing plan based on research promotion, pricing, distribution, advertising, and product mix.

Introduction

Completion of this portfolio work project will help you understand the key components of a marketing plan.

Scenario

The Vice President of Marketing at MSH Brands (or at your employer or future employer company) has asked you to participate as a member of a marketing management team for the pet food group (or for their product line) for the company. MSH Brands is one of five companies competing in the pet food market. Your membership on the team will require you to make decisions regarding promotion, pricing, distribution, advertising, and product mix.

Your Role

You are a Brand Manager at MSH Brands. You are being asked to develop a marketing plan for a new pet food product (or new product or line extension at your employer or future employer.)

Requirements

You are to develop a marketing plan including the following elements based on your research promotion, pricing, distribution, advertising, and product mix. Include the following in your marketing plan:

  1. Business context. Describe the new product to be featured. What are the features and benefits? What is the company reason for bringing this to market? What are the corporate objectives for it?
  2. Situation analysis. How will this new product complement the existing product portfolio or product line? Who is the target market? Who are the competitors?
  3. Marketing strategy. What is the overall marketing strategy to support the achievement of the corporate objectives? What is the product positioning statement?
  4. Marketing mix. What is the promotional strategy to support the achievement of the corporate objectives? What is the pricing strategy to support the achievement of the corporate objectives? What is the distribution strategy to support the achievement of the corporate objectives? What is the advertising strategy to support the achievement of the corporate objectives?
  5. Effectiveness. How will you measure the effectiveness of this marketing plan?

Deliverable Format

Requirements:
  • Marketing plan is 7 pages (in addition to the title, reference, and appendix pages). Use the Marketing Plan Template [DOC] as a resource.
  • The marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (located in MBA Program Resources), including single-spaced paragraphs.
  • In addition, include the following in your marketing plan:
    • Title page.
    • References page. Use at least three scholarly resources.
    • APA-formatted references.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

  • Competency 1: Apply marketing theories and models to develop marketing strategies.
    • Articulate the context of the business.
  • Competency 2: Evaluate the effectiveness of marketing strategies and methods.
    • Evaluate the effectiveness of marketing strategies.
  • Competency 3: Use data to support evidence-based marketing decisions.
    • Evaluate the situation including the product portfolio, target market, and competitive environment of the business.
    • Evaluate the marketing mix for a product.
  • Competency 4: Analyze the role of technology and social media in effective marketing strategies.
    • Analyze the expected effectiveness of the marketing plan.
  • Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.
    • Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
ePortfolio

This portfolio work project demonstrates your competency in applying knowledge and skills required of a MBA learner in the workplace. Save this activity to your ePortfolio for future reference in the workplace.

 

 

 

 

Marketing Plan discussion

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Marketing Plan analysis

Marketing Plan analysis

Strategic Marketing Plan

Part A: Environmental Analysis and SWOT Analysis

(Due in Wk 2)

Company Description

Describe the company you are designing the plan for. Include:

· Mission Statement

· Vision Statement

· Product line description

· Company information, such as the size of the company

Environmental Analysis

Analyze the forces that affect the company and marketing efforts.

Competitive Forces

Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.

Economic Forces

Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.

Political Forces

Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.

Legal, Regulatory, and Ethical Issues

Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.

Technological Forces

Analyze whether your company will be affected by emerging technologies or trends in hardware and software industries

Social Forces

Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values.

Current Target Markets

Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets.

Review Current Marketing

Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing.

SWOT Analysis

Assess your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan.

Strengths

Assess your company’s competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers.

Weaknesses

Assess what limits the company may have in its current marketing strategy. Consider if there is a company weakness that needs to be addressed through Public Relations or Marketing.

Opportunities

Assess the opportunities you see based on trends or environmental conditions.

Threats

Assess the threats or limitations that may interfere with the company’s ability to meet its objectives or interfere with marketing plans.

Strengths to Opportunities & Converting Weaknesses and Threats

Convert weaknesses and threats to strengths, then strengths to opportunities in the marketing plan. Consider the implications for addressing supplier relationships, implementing new technologies, or changing the product line or addressing new markets.

Marketing Objectives

Establish marketing objectives based on the results from the SWOT analysis. Marketing objectives must align with corporate objectives, modified by the company’s resources. Objectives should include a date for the completion of the objective and the way in which success will be measured. For example: The company will expand its marketing efforts to include a new market segment of 21- to 29-year-olds. This will entail the development of a customized product by June 2020 that will address the specific psychographic and technological needs of this age group. This strategy is expected to attain a 20% growth in overall sales by January 2020. Customer loyalty (willingness to recommend the product) will increase by 30%.

 

 

 

 

 

 

Marketing Plan analysis

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Air Pollution Research Paper

Air Pollution Research Paper

TOPIC : Air Pollution Research Paper

Air Pollution Research Paper

In this assignment, you will pull all the information you have gathered from your work in milestones one and two in order to write a research paper.

In your introduction, include a thesis that provides your overall opinion on the danger presented by your chosen pollutant and the adequacy of current engineering controls and regulatory controls. In the conclusion, revisit this thesis and sum up how the information you presented supports your opinion. Based on your research, provide suggestions for what should be done about your pollutant. Your research paper should include a detailed discussion of the following:

sources of the pollutant,

factors affecting its fate and transport,

health effects,

ecological effects,

engineering control measures, and

regulatory control measures.

Your research paper should be at least three pages in length and written using APA style guidelines. You must use the textbook and at least three peer-reviewed or academic (e.g., trade journals, etc.) sources from the CSU Online Library. Additional, credible sources from the Internet (e.g., EPA website) may also be used. The title and reference pages do not count towards the minimum page requirement.

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Write a 3000 words essay using APA/MLA/HAVARD/CHICAGO format and ensure strict adherence instructions

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Brief summary of the marketing plan

Brief summary of the marketing plan

topic : Brief summary of the marketing plan

To prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections:
Executive Summary

Provide a brief summary of the marketing plan.
Introduction

State the objectives of the strategic plan.
Explain how your marketing plan will achieve specific objectives and support the organization’s business plan and strategic plan.
Market Analysis

Describe the organization’s products and services
Explain how these products and services meet the needs of the organization’s determined customer base.
Include relevant aspects from the SWOT analysis you conducted in Week Two.
State the competitive advantage your plan provides.
Environmental Analyses

Internal: Include an analysis of the role of leadership and employees, the communication processes, and the culture of the workplace.
External: Include an analysis of socioeconomic, legal, ethical, political, and technological factors that could affect the organization.
Describe how data, based on the quadrants presented in the Boston Consulting Group Matrix, would apply to your marketing plan.
Marketing Mix

Describe the marketing opportunities and marketing goals for your chosen HCO.
Explain the marketing strategies that are employed in your plan.
Apply market segmentation to your plan based on the target markets you have identified.
Explain how database marketing was used or why it was not included in your marketing plan.
Plan Evaluation

Discuss methods of performance evaluation and monitoring that will be used to evaluate the success of your chosen healthcare organization’s marketing plan.
Explain why reports for a particular timeframe (weekly, monthly, quarterly) would be important and how you would use feedback in these reports to control the future of your marketing.
Conclusion

Provide a conclusion that summarizes your marketing plan. Include persuasive statements that explain how your marketing plan supports the goals of your chosen healthcare organization’s strategic plan.
The Marketing Plan:

Must be 10 to 15 double-spaced pages in length..
Must utilize at least 10 scholarly sources that were published within the past five years.

 

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Creating your marketing plan

Creating your marketing plan

topic : Creating your marketing plan

The market research you conducted should now guide you in the next phase of creating your marketing plan. You are ready to paint a customer profile, state the service value proposition, and assess the competitive environment. You will use the information from this activity in your upcoming marketing presentation.

Preparation
Review your market research and consider the following questions:
Customer Profile: What are the important characteristics of your target market?
Value Proposition: What are the features, benefits, or differentiation of your client’s services?
Competition: Who is serving the community with similar or complimentary services?
Note: In this learning activity you will create an informal brief that is well-organized and clearly presented; however, it does not need to adhere to strict formatting requirements. Use Strayer Writing Standards if you require guidance, but it is not required.

Instructions
Create a three-page brief that will contribute information to the marketing plan presentation that you will create in the next assignment. Do the following:

Describe your client’s service, its features, its benefits, and what makes it different.
Describe the target market and customer profile.
Demographics, income, education, location, etc.
Assess the competitive environment including:
The competitors and services within your defined competitive area.
Pricing information—if you have this information available; pricing information is not required for this project.
Additional Requirements
Resources: A minimum of four sources should be used in your research. Choose sources that are credible and relevant. For help with research, writing, and formatting citations, access the Strayer Library or review library guides.

 

Write a 3000 words essay using APA/MLA/HAVARD/CHICAGO format and ensure strict adherence instructions

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Marketing Plan and Budget Overview

Marketing Plan and Budget Overview

topic : Marketing Plan and Budget Overview

Week 5 Assignment – Marketing Plan and Budget Overview
This assignment consists of two sections:

Marketing plan and sales strategy (an MS Word document).
Marketing budget (using the Business Plan Financials Excel Template).
To successfully complete this assignment, you must attach both documents to the submission area as separate files and then click Submit.

Reminders
Your company, whether it’s a startup you created or one based on the snack food company scenario, will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year.
Be sure to follow the guidelines, whether you chose the snack food company or your own startup company.
Snack Food Company Guidelines [PDF].
Company of Your Choice Guidelines [PDF].
Section 1: Marketing Plan and Sales Strategy
In MS Word, write the 3–5 page marketing plan and sales strategy section of your business plan, in which you:

Revise the company’s target market based on the feedback received in the Week 3 discussion thread.
Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description.
Assess your chosen company’s market competition.
Use the factors listed in the graphic in your textbook labeled “Assess the Competition” (page 125), to assess the company’s market competition.
When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca Cola’s fruit juice product? Or its cola product?
Be sure to detail your plan to differentiate yourself from the competition.
Outline the company’s value proposition and create a marketing slogan/tagline for the product.
The value proposition tells your customers why they want to do business with you.
You need to know what message you want to convey in your marketing slogan before selecting the marketing vehicles in the next step.
Specify the marketing vehicles you will use to build your chosen company’s brand and justify the key reasons they will be effective.
Marketing vehicles are ways to promote your product. Examples include social media, sponsored events, trade shows, and sampling. You will use a combination of these tactics.
Planning to use online marketing tactics? Consult the “Online Marketing Tactics” worksheet on page 177 of your textbook to guide your response.
Formatting
Format your assignment according to these requirements:

This course requires the use of Strayer Writing Standards (SWS). For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.
Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
You must include headings in your paper for each major topic.
Include a cover page containing the assignment title, your name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
Include a source list page. All sources used must be listed in the source list page and have a corresponding in-text citation. Citations and references must follow SWS format. The source list page is not included in the required page length.
Note: There is no minimum requirement for the number of resources used in this assignment.
Section 2: Marketing Budget
In this portion of your assignment, you will develop a marketing budget. This budget is critical to helping you determine how much it will cost you to reach your market and achieve your sales goals. To create your marketing budget, you will use the Business Plan Financials Excel Template. This is the document you downloaded using the access code you purchased from the Strayer Bookstore.

Reminders
You will complete only the Setup and Marketing Budget worksheets for this assignment; be sure to submit the entire Excel Template, however.
You have already worked on your marketing budget in the Week 5 discussion. Incorporate information from your post and the feedback you received into this section of your assignment.
Instructions
Develop a marketing budget, supporting your marketing plan and sales goals, in which you:

Prepare the Setup worksheet for your selected company based on the appropriate guidelines instructions.
Prepare the Marketing Budget worksheet for your selected company based on the appropriate guidelines instructions. When filling out the Marketing Budget worksheet in the Business Plan Financials Excel Template, do the following:
Begin with the current year and complete a marketing budget for the business’s first two years.
Leave at zero any marketing vehicles you do not plan to use.
Reminder: All marketing activities involve costs. If social media represents a significant portion of your marketing plan, assume you will incur advertising costs; reflect these in your marketing budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, execute your social media marketing campaigns, and most likely pay for ads on that site.
Do not leave the Marketing Budget worksheet blank assuming you will not have any marketing costs.
Do not complete all the rows; only fill in the costs for the marketing vehicles you will actually use. These must match the content you described in Item 4 of Section 1 of this assignment.

 

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