New Chocolate Energy Drink

New Chocolate Energy Drink

topic : New Chocolate Energy Drink

Case

Mozart International https://www.bevnet.com/reviews/mozart_energy/branddetails) has developed a new product (below).

New Chocolate Energy Drink

Introducing Mozart Energy Drink™, “The World’s First Chocolate Energy Drink.” An amazing symphony of flavors – a chocolate seduction inside and out. Experience the energy, the seductive aroma and taste. A perfect score of liquid harmony that pleases everyone.

Mozart International (MI) profile:

Family owned and operated; 5 employees.
Successful new product based on high quality organic ingredients; protected by U.S. patents and trademarks.
No experience in international operations.
Availability of financial resources for foreign investment – possible but limited.
Domestic U.S. market is highly competitive and dominated by large companies like Coca-Cola, Nestle.

MI asked for your recommendations on international expansion:

Conduct market analysis by SPECIFICALLY using the step-by-step approach: https://2016.export.gov/mrktresearch/eg_main_018210.asp.
Recommend two best attractive countries (markets) for MI’s expansion worldwide.
Assess and discuss key comparative benefits, costs and risks of expansion to these markets. Narrow down from two to one best (target) market.
Recommend the best entry strategy to the target market. Compare exporting, FDI, and licensing options.

Part 2 Strategic IB case analysis. Space limit: ≤1 page.

Submit your case analysis as an attached file in Word or PDF via Brightspace by June 24, 2021 no later than 11:59 PM PST

Grading strategic analysis in IB:

50% – demonstrated knowledge of theoretical/methodological concepts.
20% – knowledge of specific sources of information and assistance in IB.
20% – quality of practical recommendations.
10% – quality of presentation (structure, priorities, logic and flow).

You are assigned an IB consulting project.

Assignments Proficient is a website where students from across the globe come under one roof to gain purposeful assignments. Globally, the education is still in its young stage where taking help by any means outside the educational institutes is infrequent. So we have separate forums to examine the variety of subject areas. Within each forum, there is ranking allotted to the person who is most efficient to do the assignment in the best possible way. If you are a student in Dubai or travelling here for your education, then we are the pillars of strength, whom you can trust and ladder of support, for any assistance in your assignment.

 

Do you have a similar assignment that you would wish our expert writers from Assignments Proficient to handle for you? Place an order with us on https://assignmentsproficient.com/ and expect the best grades and help from qualified writers

 
"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "Newclient"