My online business after graduation

My online business after graduation

topic : My online business after graduation

Course Work Task 2 – “My online business after the graduation!”

· Choose an online business following one of the four New Business models.

· Develop its attraction plan following GRAVITY model.

· Define your business’s future Revenue model.

Ø To complete this group task, you are suggested to follow these three steps:

To accomplish this individualCW, you are required to write a brief report based on your understanding above-given topics.

– Choose an online business and define which of four New Business models it fits(explain why and how);

– Develop your strategic plan following the elements of GRAVITY model (Briefly describe your action-plan following each element of G-R-A-V-I-T-Y model. (For this part of the individual CW, you can use your creativity and your knowledge from Digital Marketing (all the topics could be relevant as long as you can logically link) module));

– Think about how to reap your profit from this online project. Which of the Revenue models could be best fitting logically.Explain how and why.

If you are re-submitting the CW, please choose a different business.

Check that the CW has a standard cover page, table of contents, page numbers and bibliography. Your name should not appear on the cover page or anywhere else. Put your ID number on the cover page and on every other page (follow a template).

1. Word-processed Times New Roman/ Arial 12, double-spaced and printed single-sided on A4 paper.

2. The cover sheet should state your ID number, module title and marker’s name, available at http://intranet.wiut.uz/Shared%20Documents/CW%20Submission%20Cover%20Page.docx

3. Maximum number of words should not exceed 3,000.

4. Include a contents page giving the headings and page numbers of each section.

5. Pages should be numbered.

6. Word-count must be included on the cover page (do not include attachments and bibliography in the word-count).

7. Please do not submit any loose pages.

8. Use Harvard method of referencing

ASSESSMENT CRITERIA

Depth of analysis;

Ability to understand and practically use digital marketing concepts (New business models, GRAVITY, Revenue models)– 70 %;

Creative approach to set future strategic steps (following GRAVITY elements)– 20%;

Format, style, coherence and cohesiveness of the paper –10 %

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MARKING SCHEME

 

Criteria/

Grade

Ability to understand and practically use digital marketing concepts– 70% Creative approach to set future strategic steps (following GRAVITY elements) – 20%   Format, style, coherence and cohesiveness of the paper  – 10%
0-30

(fail)

Failing attempt to understand and practically use digital marketing concepts Failing creativity to set strategic steps (following GRAVITY elements)

 

Poor quality of the argument and writing makes it very confusing. Layout disorganized, lacking logical flow.

 

30+

(poor)

Poor attempt to understand and practically use digital marketing concepts Poor creativity to set strategic steps (following GRAVITY elements) Answer is clearly focused on the assigned task(s), but often with clumsy expression or staid colloquialisms.

 

40+

(weak)

Weak attempt to understand and practically use digital marketing concepts Weak creativity to set strategic steps (following GRAVITY elements) Well-structured and well written in manner that addresses the assigned task.

 

50+

(satisfactory)

Fair attempt to understand and practically use digital marketing concepts Fair creativity to set strategic steps (following GRAVITY elements) The quality of the discourse demonstrates a fair degree of elegance and sophistication.

 

60+

(good)

Good attempt to understand and practically use digital marketing concepts Good creativity to set strategic steps (following GRAVITY elements) The work contains emerging original insight and a clear coherent argument.

 

70+

(very good)

A very good attempt to understand and practically use digital marketing concepts A very good creativity to set strategic steps (following GRAVITY elements) Demonstrates a clear ability to apply original insight and critical thought.

 

80+

(excellent)

Excellent attempt to understand and practically use digital marketing concepts

 

Excellent creativity to set strategic steps (following GRAVITY elements)

 

Theoretically informed, with a good degree of originality, the work reads like a draft version of a publishable document.

 

90+

(outstanding)

Outstanding attempt to understand and practically use digital marketing concepts

 

Outstanding creativity to set strategic steps (following GRAVITY elements)

 

Suitable for publication or effective professional use in its submitted form, without adaption.

 

 
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