Marketing research study
topic: Marketing research study
Can you write answer under the question?
Answer the following questions:
1-Explain why it is important to carefully define the
problem or opportunity a marketing research study is designed to investigate.
2-Are small business owners at a disadvantage if they lack
the marketing research resources large companies have? Why or why not?
3-What drawbacks do you see associated with conducting
surveys online? Are privacy issues greater with online surveys than with other
forms of administering surveys, such as phone, face-to-face, or mail?
4-In your opinion, what are the advantages and disadvantages
of advertising on the radio, in magazines, on television, through direct
marketing, and on the Internet?
5-What type of sales promotions do you feel are most
effective for college students? Explain.
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