Apple Inc. situational analysis

Apple Inc. situational analysis

Instructions for Apple Inc. situational analysis
Time: 3:00 – 4:00 p.m.
Note: there is a 30-minute allowance for uploading the scrips
Coursework Component Two will require students to carry out a critical
assessment and interpretation of a complex case study as a time-limited exercise.
You must work independently (NOT with other students) in developing ideas and
writing up your answers during the online test. Your answers must be uploaded on
studynet/canvas at the end of the test.
• You must answer two questions in total: one integrative compulsory
question from section A and one from the optional questions in section
B. Answers should be in essay format with the addition of headings and
subheadings, where appropriate.
• There is no word count limit for this assignment as it is time bound and
an online test
• You must include your student number but no name on the document
• Make sure that you clearly state the question(s) you are answering
during the test.
Section A Apple Inc. situational analysis
1. Using the Resource Based View (specifically VRIO), evaluative how Apple
Inc. gained its competitive advantage. What resources and capabilities differentiated
Apple Inc. from its competitors? What advise can you give to the leadership of Apple
Inc. based on their competitive position in the marketplace?
Section B
2. Using the Industry Life Cycle, analyse the different stages of Apple Inc.’s
development and assess its challenges. What can you recommend as the most
appropriate strategy of Apple Inc. going forward? Justify your argument with module
theory and evidence from the case study
3. Use PESTLE to analyse the external environmental factors affecting Apple Inc.’s
operation. Assess Apple Inc.’s strategic position to their competitors? What can
management do to revamp its competitiveness in the external environment?
4. Critically evaluate the Apple Inc.’s decision-making and determine if they have
taken an inside out or outside in approach. What recommendations can you provide
to the senior managers of Apple Inc.’s. Justify your argument with module theory and
evidence from the case study
5. Identify Apple Inc.’s generic strategy. Drawing on evidence from the case,
evaluate how Apple Inc. originally achieved and have sustained their competitive
advantage. Identify what, in your view, are their core competencies. Justify your
argument with module theory and evidence from the case study
6. Using Ansoff’s framework, identify what, in your view, are Apple Inc.’s growth
options in the future. Identify the ways in which Apple Inc.’s has achieved
competitive advantage and critically evaluate the ways in which they try to sustain
their competitive position in the market. Justify your argument with module theory
and evidence from the case study.

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